Cavallini & Co. was founded by Brad Parberry in 1989. Parberry had spent a year of his college experience in Florence, Italy, where he saw a beautiful line of calendars. When he returned to the United States, Parberry needed to make a living and saw an opportunity in these calendars he’d loved so much in Florence. He found the source company that had created the calendars in a phone book, gave them a call, and the rest — as they say — is history. From this lucky finding in Florence and a single phone call, Cavallini established a relationship with the Italian calendar designer that has lasted for more than twenty years. And, as a personal touch, Parberry chose his grandmother's family name to represent his new paper products and christened the company, “Cavallini.”