The accompanying volume, The Undiscovered Letter, is filled with images that envision the 27th letter of the alphabet. The challenge was open only to past Young Guns - each participant was given their own Moleskine notebook in which to explore the concept of just what this new letter would be.
Over the years, the Young Guns have evolved into a community network of rebels and prodigies, unsung heroes and rising stars.
These books offer creative inspiration to anyone - the compilations are fun, provoking, artistic, and cutting-edge. They're a must-have for everyone who wants to keep in touch with the creative media world, from artists & graphic designers to advertising & marketing professionals - anyone impassioned by visual creativity (and Moleskines, of course).
The Undiscovered Letter, is a creative challenge developed to raise awareness about the non-profit literacy organization lettera27. The challenge was open exclusively to past ADC Young Guns, who were asked to conjure up the 27th letter of the alphabet. Participants were encouraged to do away with boundaries and interpret the concept freely. Every participant was given a Moleskine notebook to develop his or her ideas, and was asked to submit one final project. 27 finalists were selected, and the top-ranked project by Tiziana Haug (ADC Young Guns 5 winner) was named the 27th letter. Winning work was collected in a soft-cover, full-color pocket notebook.
Moleskine journals are legendary, possessing a minimalism style and quality that literally has centuries of experience. To the initiated, there is no substitute. Used by artists and intellectuals who defined 20th century culture, including such luminaries as Hemingway, Van Gogh, and Matisse. Today Moleskine journals are seen at meetings absorbing notes, at coffee shops steeping ideas, on mountainside trails capturing adventures - in all cases a trusted traveling companion.